About HLN SmartHealth

A healthcare technology partner focused on practical AI automation, digital patient journeys and custom operational systems.

Accountability, clear procedures and reliable communication come before technology marketing.

Our position

Systems designed around real healthcare workflows.

HLN SmartHealth DOO is a Novi Sad company focused on practical digital transformation for clinics, laboratories and healthcare organizations.

We do not claim that AI replaces healthcare professionals. Technology should reduce repetition, connect information and help people make timely decisions.

Kristijan Naumovski, Founder of HLN SmartHealth
Founder and accountability

Kristijan Naumovski

Founder, HLN SmartHealth™

Kristijan develops digital products and business concepts at the intersection of healthcare, operational workflows, AI automation and user experience. His experience in transfusion medicine provides first-hand context for real workflows, accountability and constraints in healthcare environments.

Founder-owned work

Workflow analysis, product strategy, scope definition, client communication and control of key decisions.

How the team is formed

Technical specialists are engaged according to the actual project requirements. We do not present an invented permanent team.

Founder-led delivery model

HLN SmartHealth leads strategy, workflow analysis and project management, while the technical delivery team is formed around the needs of each implementation.

Clarity

Scope, boundaries and success criteria must be understandable.

Trust

Project status and risks are communicated openly.

Practical AI

AI is used only where it improves a concrete workflow.

Accountability

Key decisions, data access and changes are documented.

Next step

Start with the one process that currently consumes the most time.

During a short call, we will identify where automation can create the fastest and safest operational improvement.

Book a Workflow Assessment